Home » Process
Today’s design tools aren’t that different from the pens, pencils & brushes we started with. The greatest advances? Being able to undo anything, instantly; never running out of ink or lead; and being able to describe visuals using various languages (code). We are always seeking the best tool for the job, and will use many over the course of your project . . .
Vector drawing: Precision drawing using polygons and Béziers. We use ACD Canvas.
Raster painting: Using pixels to create photo-realistic images, and to manipulate photos. (Canvas, Photoshop, Paint)
Layout / Composition: Bringing all the words and pictures together. (InDesign, Illustrator, Canvas)
Presentation: For proofing and reviewing before publishing. (Acrobat, Powerpoint)
Pre-press: Preparing final production mechanicals or files for the printer. (Illustrator, Canvas, CorelDRAW)
Color separation: breaking designs into separate images for each ink color. (Canvas, Illustrator, CorelDRAW)
CMS: (Content Management System) Used in concert with a database to streamline the process of building and maintaining web sites. (WordPress, CMS made simple, Dreamweaver, MySQL)